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Photo by Mary Grace Ritter
Sip of Hope Coffee is the world’s first coffee where 100% of the proceeds support proactive suicide prevention and mental health education.
As the Art Director and Graphic Designer at Hope for the Day and Sip of Hope Coffee, I led the development of the organization’s visual identity, ensuring brand consistency across all spaces. My role involved producing engaging assets for social media, packaging design, merchandise, in-shop art, and marketing campaigns.
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Photo by Mary Grace Ritter
Photo by Mary Grace Ritter
During my time at Hope for the Day and Sip of Hope, I had the opportunity to design packaging for our seasonal coffee bags, which significantly contributed to $72K in product sales. These seasonal products enabled us to develop strategic marketing campaigns that highlighted mental health themes relevant to each season.
Project Role: Designer, Illustrator, Photographer
